Category: The Architecture
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The Multi-Passionate Blueprint: How to Build Cohesive Brands
If you’ve ever thought about starting a blog, becoming a content creator, or starting a business, you’ve probably been given the same advice: niche down. For me, being told to “niche down” is the same as being told to “be bored.” I have too many interests, too many passions, and too many vibes to pick…
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The Hybrid Blueprint: How (and Why) I Build in Two Directions
I once had a career coach tell me that I’m one of the most multipassionate people she’s ever met, and honestly, I would agree. I’ve never really been a ‘one-track’ person. Just like how I have many hobbies and interests, my professional identity has multiple facets, too. I love the strategic, detailed marketing and events…
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deep dive: my personal branding framework – the three muses
For the past several years, I’ve felt like I was trying to live in a house with only one room. Every time my blog went through another rebrand, I felt the pressure to ‘niche down.’ I thought I had to pick one identity and lock the doors to the rest. But I’ve realized that you…
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the fourth (and final) foundation
What happens when you trade ‘doing’ for just ‘being.’ Yes, we’re here again. The fourth rebrand (yes, I’ve been counting). The new colors. The ‘final’ final direction. For a long time, I thought that my constant rebranding and feeling of lost direction were signs of indecision. But, I’ve realized it was actually a process of…
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Welcome Back: The Confessions Continue
Hey, friends. It’s been a minute, hasn’t it? If you’ve been here since my days of awkward dates and heartbreak confessions, you know that this blog has always been a safe space for all kinds of talk. And if you’re new, hi, I’m Madeline. I’m so glad you’re here. I am – When I started…